Chicos Barber Shop
“Chicos is a barbershop with experienced professionals and personalized service for each client”
Beauty is part of people's lives and Chicos is an experienced and modern barber shop, which works mainly with the male audience in the functions of haircut, beard and mustache.
The razor blade was used in the logo, as it is an instrument widely used in daily life by experienced professionals in a barber shop. The brand is based on quality and tradition.
Colors and Typography
The colors and typography used in the creation of the visual identity aims to show an experienced brand, but also modern and with great connections with the traditional barber shops of the 20th century. The logo was created from a transitional serif font, as it conveys the idea of tradition and power.
